BRANDING & OMNICHANNEL RETAILING (4 Credits)
Learning Outcomes: Topics:
BINUS University Curriculum Center
People Innovation Excellence
Courses
BRANDING & OMNICHANNEL RETAILING (4 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: describe key concepts of brand management; analyze brand strategy and brand performance measurement; explain key ...
BRANDING & VALUE CREATION (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to: evaluate the role of brand in companies' performance; analyze the communication strategy quality of a brand bas...
BRANDING AND ADVERTISING (2/2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to : Identify the branding concept and issues in some product and services ; Apply the strategic branding to ...
Branding and Value Creation
Learning Outcomes Upon successful completion of this course, students are expected to design and apply comprehensive branding and value creation approach to address local and global business problems...
BRANDING IN STRATEGIC COMMUNICATION (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Applying the strategically branding in communication strategic on national and multinational corporations; Analysi...
BRANDING STRATEGY IN INDUSTRY (2 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: Explain strategic implications of branding; Construct brand diversity and brand management concept; Analyze brand...
Bridge Engineering
Learning Outcomes: On successful completion of this course, student will be able to: Describe the bridge type and component; Describe the design Requirement of bridges; Describe the load applied on b...
BRIDGE ENGINEERING (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: explain the bridge type and component; apply the design Requirement of bridges; apply the load applied on bridges;...
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