BRAND ACTIVATION (2/2 CREDITS)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Identify experiential marketing elements in the process of implementing a brand activation strategy; LO2 - ...
BINUS University Curriculum Center
People Innovation Excellence
Courses
BRAND ACTIVATION (2/2 Credits)
BRAND CAMPAIGN IN INDUSTRY (2 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: Explain strategic implications of branding; Construct brand diversity and brand management concept; Analyze brand...
BRAND COMMUNICATION IN INDUSTRIAL PRACTICES (8 Cre...
Learning Outcomes: On successful completion of this course, student will be able to: Analyze cases in Communication; Perform oral and Written Communication; Identify the Implementation of Communicati...
BRAND COMMUNICATION IN PROFESSIONAL PRACTICES (8 C...
Learning Outcomes: By the end of this course, students will be able to: Improve the writing skills of the ideal release to be published, analyze and evaluate the mistaken in public relations writings...
BRAND MANAGEMENT (2 Credits)
Learning Outcomes : On successful completion of this course, student will be able to: Topics :
BRAND SUSTAINABILITY STRATEGY (4 Credits)
BRAND SUSTAINABILITY STRATEGY (4 CREDITS)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Identify components to build brand equity; LO2 - explain brand equity measurement ; LO3 - discover solution...
BRANDING & VALUE CREATION (3 SCU)
Learning Outcomes : Upon successful completion of this course, students are expected to: evaluate the role of brand in companies' performance; develop frameworks based on the principles of ...
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...