BRAND CAMPAIGN IN INDUSTRY (2 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: Explain strategic implications of branding; Construct brand diversity and brand management concept; Analyze brand...
BINUS University Curriculum Center
People Innovation Excellence
Courses
BRAND COMMUNICATION IN INDUSTRIAL PRACTICES (8 Cre...
Learning Outcomes: On successful completion of this course, student will be able to: Analyze cases in Communication; Perform oral and Written Communication; Identify the Implementation of Communicati...
BRAND COMMUNICATION IN PROFESSIONAL PRACTICES (8 C...
Learning Outcomes: By the end of this course, students will be able to: Improve the writing skills of the ideal release to be published, analyze and evaluate the mistaken in public relations writings...
BRAND MANAGEMENT (2 Credits)
Learning Outcomes : On successful completion of this course, student will be able to: Topics :
BRAND SUSTAINABILITY STRATEGY (4 Credits)
BRAND SUSTAINABILITY STRATEGY (4 CREDITS)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Identify components to build brand equity; LO2 - explain brand equity measurement ; LO3 - discover solution...
BRANDING & VALUE CREATION (3 SCU)
Learning Outcomes : Upon successful completion of this course, students are expected to: evaluate the role of brand in companies' performance; develop frameworks based on the principles of ...
BRANDING & OMNICHANNEL RETAILING (4 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: describe key concepts of brand management; analyze brand strategy and brand performance measurement; explain key ...
BRANDING & OMNICHANNEL RETAILING (4 Credits)
Learning Outcomes: Topics:
SOCIAL MEDIA
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