Learning Outcomes:
On successful completion of this course, students will be able to: describe key concepts of brand management; analyze brand strategy and brand performance measurement; explain key ...
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Learning Outcomes:
Upon successful completion of this course, students are expected to: evaluate the role of brand in companies' performance; analyze the communication strategy quality of a brand bas...
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Learning Outcomes:
On successful completion of this course, student will be able to :
Identify the branding concept and issues in some product and services ;
Apply the strategic branding to ...
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