STRATEGIC MANAGEMENT IN HOSPITALITY (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: analyze strategic analysis that cover both organization’s internal and external environment examination of hospi...
BINUS University Curriculum Center
People Innovation Excellence
Courses
STRATEGIC MARKETING MANAGEMENT (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to: identify and respond to emerging local and global business opportunities; define, explain, and synthesize marke...
STRATEGIC MARKETING PLANNING (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to identify and explain the emerging local and global business opportunities and issue...
STRATEGIC PLANNING IN PUBLIC RELATIONS (4 Credits)
Learning Outcomes: Design Public Relations programs according to organization’s needs; Execute Public Relations programs plan according to organization’s though the right media; Evalu...
STRATEGIC PROCUREMENT (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to master: identifying supply chain and procurement management issues; assessing decisions for solving problems in ...
STRATEGIC PUBLIC RELATIONS (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Demonstrate understanding on the diverse aspects of public relations functions; Develop strategic communication pl...
Strategic Value & Risk Management
Learning Outcomes Upon successful completion of this course, students are expected to be able to identify and respond to emerging local and global business risk and opportunities behind it; to demons...
Strategies for Growth and Value Creation
Learning Outcomes Upon successful completion of this course, students are expected to be able to propose a solid solution for current regional and global business issues through growth-oriented innov...
STRATEGIES FOR GROWTH AND VALUE CREATION (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to apply high analytical and abductive thinking skills in order to decide on a company’s ambition for...
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