MM Young Professional Creative Marketing

Prospective Career of the Graduate

Award/Degree

• MM degree from BINUS UNIVERSITY

Study Completion Requirements

To complete an MM degree (in Creative Marketing) from the BINUS BUSINESS SCHOOL Master Program, students must complete a minimum of 42 SCUs, all of which are mandatory courses.

Teaching, Learning, and Assessment Strategy

The teaching, learning, and assessment methods used in the program, such as case studies, group discussions, individual/group project assignments and presentations, and consulting projects with real-life clients are designed to enhance the students’ capabilities in applying comprehensive marketing approaches in the decision-making process and to sharpen their critical and creative problem-solving skills. The problem-based learning will train students to be hands-on marketers by solving real clients’ problems in a marketing lab in the class and to develop necessary marketing research skills to get consumer insights in the marketing lab facilities. The utilization of ICT to support learning and decision making will also be encouraged.

The innovation habit will be developed through course assessments that put weight on content comprehension and innovation. The innovation thinking approach, or commonly referred to as design thinking, will equip students with the necessary skills to innovate. Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment process of several courses throughout the program.

Additional events such as Market Update in the beginning of the period, CMO Chat, as well as guest lecturers will also give students new perspectives on how to relate the theoretical marketing foundations with current practices and give them exposure to social and professional networks. At the end of the program, students are required to write a thesis that will assess the students’ comprehensive understanding of the marketing concepts learned in the program.

Employability and Career Support

A wide range of career opportunities in the marketing area such as a market analyst, market researcher, digital marketer, brand manager, product development manager, data scientist, advertising manager, as well as entrepreneur will be available in the market for students after completing the eighteen months of the study program. The integrated curriculum is designed, developed, and prepared to support students in building on their technical and non-technical marketing skills as well as engaging with the related industry.