People Innovation Excellence

Marketing Communication

Course Structure for Binusian 2021

Sem Code Course Name SCU Total
1 COMM6106 Sociology and Anthropology in Communication Context 2 20
COMM6100 Introduction to Communication Science 4
LANG6030 Indonesian 4
COMM8101 Philosophy of Communication 2
COMM6009 Introduction to Political Science* 2
COMM6097 Speaking in Public* 4
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
2 CHAR6013 Character Building: Pancasila 2 20
COMM6012 Theory of Communication 4
COMM6098 Human Relations in Communication Context* 4
COMM6129 Organizational Communication* 4
COMM8107 Sociology of Communication 2
COMP6177 Computer laboratory in Communication Context 2
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
3 CHAR6014 Character Building: Kewarganegaraan 2 24
COMM6014 Theory of Mass Communication 4
COMM6099 Intercultural Communication* 4
COMM8108 Psychology of Communication 2
ENTR6003 Entrepreneurship I 2
COMM6087 Writing Techniques in Communication Context 4
COMM6157 Introduction to Public Relations* 2
CHIN6095 Chinese Language in Marketing Communication 4
4 CHAR6015 Character Building: Agama 2 22
STAT6080 Statistics in Communication Context 4
COMM6019 Public Opinion* 2
RSCH6008 Quantitative and Qualitative Research Methods in Communication Context 4
COMM6130 Professional Image and Acting* 2/2
Stream: Corporate Public Relation
COMM6118 Corporate PR Writing and Advertorial in a Global Sector 2/2
COMM6119 Communications in Crisis*/** 2
Stream: Marketing Public Relation
COMM6109 Marketing Public Relations Writing** 2/2
COMM6116 Customer Relationship Management and Media Planning in MPR Context* 2
5 Stream: Corporate Public Relation 16
Enrichmet Program I  16
Stream: Marketing Public Relation
Enrichment Program I  16
6 ENTR6004 Entrepreneurship II 2 22
COMM6081 Introduction to Journalism and Broadcasting* 2
Stream: Corporate Public Relation
COMM6123 Corporate Relationship Management and Media Planning in CPR Context 2/2
COMM6124 Public Relations Management and Reputation Management in CPR Context* 2
COMM6125 Political Branding, Culture and Power of Organization 2/2
LAWS6109 Business Law in CPR Context 2
COMM6121 Strategic Corporate Communication and Media Campaign in a Global World*/** 2/2
COMM6127 Corporate Public Relations Ethics 2
Stream: Marketing Public Relation
COMM6111 Digital Marketing Public Relations 2/2
COMM6150 Integrated Marketing Communications and Consumer Behavior in MPR Context* 2
COMM6151 Advertising and Branding for Marketing Public Relations*/** 2/2
COMM6117 Marketing Communication Program and Event Management 2/2
COMM6115 Marketing Public Relations Ethics 2
COMM6114 Introduction to Marketing and Negotiation Technique in MPR Context* 2
7 Stream: Corporate Public Relation 16
Enrichment Program II 16
Stream: Marketing Public Relation
Enrichment Program II 16
8 Thesis: Corporate Public Relation 6
COMM6104 Thesis of Corporate Public Relations 6
Thesis: Marketing Public Relation
COMM6102 Thesis of Marketing Public Relations 6
Total Credits 146 SCU

*) This course is delivered in English

**) Entrepreneurship Embedded

English University Courses:

-) For 1st Semester: English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation

-) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication

-) Students must pass English Savvy with a minimum Grade of C.

Enrichment Program I (5th Semester) & Enrichment Program II (7th Semester):

-) Student will take one of enrichment program tracks (off campus).


Enrichment Track Scheme

Track Semester 5 Semester 7
1 v v
2 v v
3 v v
4 v v
5 v v
6 v v
7 v v
8 v v
9 v v
10 v v


I               : Internship

RS           : Research

ENTR     : Entrepreneurship

CD          : Community Development

SA           : Study Abroad

*etc         : Department specific needs



Student can choose one of the available tracks

Published at : Updated

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