E-Marketing and E-CRM (6 Credits)
Learning Outcomes: Describe the development of E-Marketingand conceptual foundation of customer relationship management (CRM); Explain the E-Marketing strategy & strategic CRM; Apply the internet...
BINUS University Curriculum Center
People Innovation Excellence
Courses
E-MARKETING AND E-CRM* (5 Credits)
Learning Outcomes: On successful completion of this course, students will be able to:Review environmental scan factors both internal and external and at the same time evaluating the quality of onlin...
E-Marketing Management
Learning Outcomes After completing this course, the student will be able to: review environmental factors both internal and external and at the same time evaluating the quality of online data; Implem...
E-Marketing Management
Learning Outcomes Upon successful completion of this course, students are expected to be able to describe and explain key concepts in e-marketing, analyze online customer behavior and the new segment...
E-MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: After completing this course, the student will be able to: Define the development of E-Marketing; Analyze the E-Marketing Plan; Examine segmentation, targeting, positioning and dif...
e-Marketing Management (4 Credits)
Learning Outcomes: Define the development of E-Marketing; Describe the E-Marketing Environment; Construct the E-Marketing Strategy; Apply the E-Marketing Management Topics: E-Marketing in Conte...
E-Supply Chain Management
Learning Outcomes On successful completion of this course, students will be able to: Describe the e-Supply Chain Management (e-SCM) as a part of e-Business concepts; Analyse the cases of e-SCM in rea...
E-SUPPLY CHAIN MANAGEMENT (2/1 SCU)
Learning Outcomes: On successful completion of this course, students will be able to: recognize The key issue of Digital Transformation and Its Impact on Supply Chain Management; discuss Digital supp...
E-Supply Chain Management (2/2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Analyze the business models and strategies of e-business to analyze value chains; Assess and recognize risk and se...
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