Global Brand Management
Learning Outcomes This course examines the broad and deep topic of global brand management as an academic subject as well as an increasingly important international marketing practice. The focus will...
BINUS University Curriculum Center
People Innovation Excellence
Courses
GLOBAL BRAND MANAGEMENT (2 Credits)
Learning Outcomes: Describe the sociocultural meaning of brands; Apply brand equity and brand building concepts; Construct global brand strategies. Topics: Understanding The Social Psychology ...
GLOBAL BRAND MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to:Analyze Identifying and Establishing Brand Positioning and Values; Design Planning and Implementing Brand Marketin...
GLOBAL BRANDING STRATEGY (4 Credits)
GLOBAL BUSINESS ENVIRONMENT (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: describe the different challenges business face when firms operate in an international environment; ...
GLOBAL CINEMA (4 SCU)
Learning Outcomes: On successful completion of this course, student will be able to: Analyze non-Hollywood cinematic traditions from a variety of historical and social-political circumstances; Explai...
Global Consumer Behavior
Learning Outcomes Upon successful completion of this course, students are expected to be able to: Identify and explain the features of customer and its impact to marketing, explain the social-cultura...
GLOBAL CONSUMER BEHAVIOR (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Identify foundations of consumer behaviour concepts to devote consumer well-being and ethical issues; classify con...
GLOBAL CONSUMER BEHAVIOR (2 Credits)
Learning Outcomes: Topics:
SOCIAL MEDIA
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