People Innovation Excellence

Courses

INTRODUCTION TO MARKETING (2 SCU)

Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Describe marketing mix and marketing strategy in different business situations; Apply appropriate ma...

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Introduction to MICE

Learning Outcomes Upon successful completion of this course, students are expected to be able to: Identify and explain of MICE (Meeting, Incentives, Conference and Exhibitions): the planning, operati...

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INTRODUCTION TO MICE (2 SCU)

Learning Outcomes: Upon successful completion of this course, students are expected to be able to explain basic knowledge and concepts of management applicable to the MICE industry, identify and desc...

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