Marketing Communication

Course Structure for Binusian 2028

Sem	Code	Course Name	SCU	Total
1	CHAR6013019	Character Building: Pancasila	2	20
	COMM6460019	Political Communication²	2
	COMM6385019	Interpersonal Communication¹	4
	COMM6601019	Introduction to Communication Science	2
	COMM6639019	Psychology of Communication¹	2
	COMM6602019	Writing Fundamentals	2
	COMM6389019	Public Speaking¹ (AOL)	4
	COMM6383019	Philosophy and Ethics of Communication (AOL)	2
	Foreign Language Courses		0
2	CHAR6014019	Character Building: Kewarganegaraan	2	20
	COSC6011019	Foundations of Artificial Intelligence	2
	LANG6027019	Indonesian	2
	STAT6204019	Statistics	2
	COMM6603019	Organizational Communication and Professional Practice^1&2 (AOL)	4
	COMM6012019	Theory of Communication (AOL)	4
	COMM6099019	Intercultural Communication¹	4
	Foreign Language Courses		0
3	CHAR6015019	Character Building: Agama	2	18
	ENPR6311005	Creativity and Innovation	2
	COMM6610019	Communication Research Methodology² ^{(AOL) (AIE)}	4
	COMM6605019	Contemporary Content Production² (AOL)	4
	COMM6611019	Society and Digital Culture^1&2	2
	COMM6612019	Communication Data and Technology² (AIE)	4
	Foreign Language Courses		0
4	COMM6626019	Business Research and Trend Forecasting¹	2	22
	COMM6627019	Business Ethics & Sustainability^1&2	2/2
	COMM6628019	Communication Audit¹	2
	COMM6606019	Multimedia Storytelling (AOL)	4
	COMM6425019	Event Management	2
	COMM6629019	Understanding Intergenerational Communication	2
	COMM6424019	Media Campaign and Monitoring^1&2	2/2
	ENPR6312005	Venture Creation	2
	Foreign Language Courses		0
5	Stream: Corporate Communication			20
	COMM6630019	Crisis Communication¹	2
	COMM6631019	Public Affair¹	2
	COMM6632019	Writing for Corporate Communication^1&2	2/2
	COMM6541019	Digital Corporate Communication	2/2
	COMM6633019	Corporate Sustainability^{1 (AOL)}	4
	COMM6607019	Strategic Corporate Communication^{1&2 (AOL)}	4
	Stream: Brand Communication
	COMM6634019	Environmental Issues and Brand Activism^{1 (AOL)}	4
	COMM6635019	Integrated Marketing Communication¹	2
	COMM6636019	Media Planning and Buying¹	2
	COMM6608019	Brand Sustainability Strategy^{1 (AOL)}	4
	COMM6637019	Brand Activation^1&2	2/2
	COMM6638019	Social Media Planning & Engagement²	2/2
	Stream: Digital Media Communication⁴
	COMM6574012	Production Planning	4
	COMM6500012	Creativity for Media Communication	2
	COMM6575012	Current Issues in Communication^1&2	4
	MDIA6054012	Creative Audio Visual	2
	DSGN6801012	Motion Graphics	2
	COMM6576012	Content Production	6
	Stream: Digital Public Relations⁴
	COMM6669018	Creative Advertising	2/2
	COMM6670018	SEM and SEO Management²	4
	COMM6671018	Global Branding Strategy¹	4
	COMM6672018	Digital Platform Strategies & Analytics¹	4
	COMM6673018	Event Management¹	2/2
	Minor Program		20
	Free Electives		20
6	Stream: Corporate Communication			20
	Enrichment Program I		20
	Stream: Brand Communication
	Enrichment Program I		20
	Minor Program/Free Electives/Mobility
	Enrichment Program I		20
7	Stream: Corporate Communication			20
	Enrichment Program II		20
	Stream: Brand Communication
	Enrichment Program II		20
	Minor Program/Free Electives/Mobility
	Enrichment Program II		20
8	COMM6546019	Pre-Thesis	2	6
	COMM6547019	Thesis	4
	COMM6597019	Thesis	6
Total Credits 146 SCU

1) This course is delivered in English

2) Global Learning System courses

4) Conducted for student mobility program in Binus @Malang

-) AOL – Assurance of Learning Process System

-) AIE – Artificial Intelligence Embedded Course

Streaming/Minor/Free Electives

-) For 5^th Semester: Students are required to choose Streaming, Minor Program or Free Electives. For Free Electives, students are required to choose from the list of Free Electives in Appendix.

Foreign Language Courses:

Foreign language courses are personalized courses that can be taken by the students according to their own pace from semester 1 until semester 4 or before they take enrichment. The courses are available at BINUSMAYA – Beelingua.

Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Program

Enrichment Program I (6^th Semester) & Enrichment Program II (7^th Semester):
-) Student will take one of enrichment program tracks (off campus).

Enrichment Track Scheme

Track	Semester 6							Semester 7
Track	IN	RS	EN	CD	SA	IS	etc	IN	RS	EN	CD	SA	FS	IS	etc
1	v							v
2	v								v
3	v									v
4	v										v
5	v											v
6		v						v
7			v					v
8				v				v
9					v			v
10							v	v
11							v			v
12	v												v
13		v											v
14			v										v
15				v									v
16					v								v
17							v						v
18						v		v
19						v							v
20	v													v

Note:
IN            : Certified Internship
RS           : Certified Research
EN          : Certified Entrepreneurship
CD          : Certified Community Development
SA           : Certified Study Abroad
IS            : Certified Specific Independent Study
FS           : Further Study
etc           : Study Program Special Purposes

Description:
Student will take one of enrichment program tracks

Marketing Communication

Course Structure for Binusian 2028

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