Marketing Communication
Course Structure for Binusian 2027
Sem | Code | Course Name | SCU | Total |
1 | CHAR6013019 | Character Building: Pancasila | 2 | 20 |
COMM6460019 | Political Communication** | 2 | ||
COMM6385019 | Interpersonal Communication* | 4 | ||
COMM6601019 | Introduction to Communication Science | 2 | ||
COMM6639019 | Psychology of Communication* | 2 | ||
COMM6602019 | Writing Fundamentals | 2 | ||
COMM6389019 | Public Speaking* | 4 | ||
COMM6383019 | Philosophy and Ethics of Communication | 2 | ||
Foreign Language Courses | 0 | |||
2 | CHAR6014019 | Character Building: Kewarganegaraan | 2 | 20 |
ENTR6509005 | Entrepreneurship: Ideation | 2 | ||
LANG6027019 | Indonesian | 2 | ||
STAT6204019 | Statistics | 2 | ||
COMM6603019 | Organizational Communication and Professional Practice*&** | 4 | ||
COMM6012019 | Theory of Communication | 4 | ||
COMM6099019 | Intercultural Communication* | 4 | ||
Foreign Language Courses | 0 | |||
3 | CHAR6015019 | Character Building: Agama | 2 | 18 |
ENTR6510005 | Entrepreneurship: Prototyping | 2 | ||
COMM6610019 | Communication Research Methodology** | 4 | ||
COMM6605019 | Contemporary Content Production** | 4 | ||
COMM6611019 | Society and Digital Culture*&** | 2 | ||
COMM6612019 | Communication Data and Technology** | 4 | ||
Foreign Language Courses | 0 | |||
4 | COMM6626019 | Business Research and Trend Forecasting* | 2 | 22 |
COMM6627019 | Business Ethics & Sustainability*&** | 2/2 | ||
COMM6628019 | Communication Audit* | 2 | ||
COMM6606019 | Multimedia Storytelling | 4 | ||
COMM6425019 | Event Management | 2 | ||
COMM6629019 | Understanding Intergenerational Communication | 2 | ||
COMM6424019 | Media Campaign and Monitoring*&** | 2/2 | ||
ENTR6511005 | Entrepreneurship: Market Validation | 2 | ||
Foreign Language Courses | 0 | |||
5 | Stream: Corporate Communication | 20 | ||
COMM6630019 | Crisis Communication* | 2 | ||
COMM6631019 | Public Affair* | 2 | ||
COMM6632019 | Writing for Corporate Communication*&** | 2/2 | ||
COMM6541019 | Digital Corporate Communication | 2/2 | ||
COMM6633019 | Corporate Sustainability* | 4 | ||
COMM6607019 | Strategic Corporate Communication*&** | 4 | ||
Stream: Brand Communication | ||||
COMM6634019 | Environmental Issues and Brand Activism* | 4 | ||
COMM6635019 | Integrated Marketing Communication* | 2 | ||
COMM6636019 | Media Planning and Buying* | 2 | ||
COMM6608019 | Brand Sustainability Strategy* | 4 | ||
COMM6637019 | Brand Activation*&** | 2/2 | ||
COMM6638019 | Social Media Planning & Engagement** | 2/2 | ||
Stream: Digital Media Communication**** | ||||
COMM6574012 | Production Planning | 4 | ||
COMM6500012 | Creativity for Media Communication | 2 | ||
COMM6575012 | Current Issues in Communication*&** | 4 | ||
MDIA6054012 | Creative Audio Visual | 2 | ||
DSGN6801012 | Motion Graphics | 2 | ||
COMM6576012 | Content Production | 6 | ||
Stream: Digital Public Relations**** | ||||
COMM6669018 | Creative Advertising | 2/2 | ||
COMM6670018 | SEM and SEO Management** | 4 | ||
COMM6671018 | Global Branding Strategy* | 4 | ||
COMM6672018 | Digital Platform Strategies & Analytics** | 4 | ||
COMM6673018 | Event Management* | 2/2 | ||
Minor Program | 20 | |||
Free Electives | 20 | |||
Multidisciplinary Stream | 20 | |||
6 | Streaming: Corporate Communication | 20 | ||
Enrichment Program I | 20 | |||
Streaming: Brand Communication | ||||
Enrichment Program I | 20 | |||
Minor Program/Free Electives/Multidisciplinary Stream/Mobility | ||||
Enrichment Program I | 20 | |||
7 | Stream: Corporate Communication | 20 | ||
Enrichment Program II | 20 | |||
Stream: Brand Communication | ||||
Enrichment Program II | 20 | |||
Minor Program/Free Electives/Multidisciplinary Stream/Mobility | ||||
Enrichment Program II | 20 | |||
8 | COMM6546019 | Pre-Thesis | 2 | 6 |
COMM6547019 | Thesis | 4 | ||
COMM6597019 | Thesis | 6 | ||
Total Credits 146 SCU |
*) This course is delivered in English
**) Global Learning System Course
****) Conducted for student mobility program in Binus @Malang
Multidisciplinary Stream/Minor/Free Electives:
-) For 5th Semester: Students are required to choose Cross Streaming or Minor Program or Free Electives. For Free Electives, students are required to choose from the list of Free Electives in Appendix.
Foreign Language Courses:
Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the details. Students must pass with a minimum Grade of C.
Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Program
Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):
-) Student will take one of enrichment program tracks (off campus).
Enrichment Track Scheme
Track | Semester 6 | Semester 7 | |||||||||||||
IN | RS | EN | CD | SA | IS | etc | IN | RS | EN | CD | SA | FS | IS | etc | |
1 | v | v | |||||||||||||
2 | v | v | |||||||||||||
3 | v | v | |||||||||||||
4 | v | v | |||||||||||||
5 | v | v | |||||||||||||
6 | v | v | |||||||||||||
7 | v | v | |||||||||||||
8 | v | v | |||||||||||||
9 | v | v | |||||||||||||
10 | v | v | |||||||||||||
11 | v | v | |||||||||||||
12 | v | v | |||||||||||||
13 | v | v | |||||||||||||
14 | v | v | |||||||||||||
15 | v | v | |||||||||||||
16 | v | v | |||||||||||||
17 | v | v | |||||||||||||
18 | v | v | |||||||||||||
19 | v | v | |||||||||||||
20 | v | v |
Note:
IN : Certified Internship
RS : Certified Research
EN : Certified Entrepreneurship
CD : Certified Community Development
SA : Certified Study Abroad
IS : Certified Specific Independent Study
FS : Further Study
etc : Study Program Special Purposes
Description:
Student will take one of enrichment program tracks
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...