People Innovation Excellence

Marketing Communication

Course Structure for Binusian 2027

Sem Code Course Name SCU Total
1 CHAR6013019 Character Building: Pancasila 2 20
COMM6460019 Political Communication** 2
COMM6385019 Interpersonal Communication* 4
COMM6601019 Introduction to Communication Science 2
COMM6639019 Psychology of Communication* 2
COMM6602019 Writing Fundamentals 2
COMM6389019 Public Speaking* 4
COMM6383019 Philosophy and Ethics of Communication 2
Foreign Language Courses 0
2 CHAR6014019 Character Building: Kewarganegaraan 2 20
ENTR6509005 Entrepreneurship: Ideation 2
LANG6027019 Indonesian 2
STAT6204019 Statistics 2
COMM6603019 Organizational Communication and Professional Practice*&** 4
COMM6012019 Theory of Communication 4
COMM6099019 Intercultural Communication* 4
Foreign Language Courses 0
3 CHAR6015019 Character Building: Agama 2 18
ENTR6510005 Entrepreneurship: Prototyping 2
COMM6610019 Communication Research Methodology** 4
COMM6605019 Contemporary Content Production** 4
COMM6611019 Society and Digital Culture*&** 2
COMM6612019 Communication Data and Technology** 4
Foreign Language Courses 0
4 COMM6626019 Business Research and Trend Forecasting* 2 22
COMM6627019 Business Ethics & Sustainability*&** 2/2
COMM6628019 Communication Audit* 2
COMM6606019 Multimedia Storytelling 4
COMM6425019 Event Management 2
COMM6629019 Understanding Intergenerational Communication 2
COMM6424019 Media Campaign and Monitoring*&** 2/2
ENTR6511005 Entrepreneurship: Market Validation 2
Foreign Language Courses 0
5 Stream: Corporate Communication 20
COMM6630019 Crisis Communication* 2
COMM6631019 Public Affair* 2
COMM6632019 Writing for Corporate Communication*&** 2/2
COMM6541019 Digital Corporate Communication 2/2
COMM6633019 Corporate Sustainability* 4
COMM6607019 Strategic Corporate Communication*&** 4
Stream: Brand Communication
COMM6634019 Environmental Issues and Brand Activism* 4
COMM6635019 Integrated Marketing Communication* 2
COMM6636019 Media Planning and Buying* 2
COMM6608019 Brand Sustainability Strategy* 4
COMM6637019 Brand Activation*&** 2/2
COMM6638019 Social Media Planning & Engagement** 2/2
Stream: Digital Media Communication****
COMM6574012 Production Planning 4
COMM6500012 Creativity for Media Communication 2
COMM6575012 Current Issues in Communication*&** 4
MDIA6054012 Creative Audio Visual 2
DSGN6801012 Motion Graphics 2
COMM6576012 Content Production 6
Stream: Digital Public Relations****
COMM6669018 Creative Advertising 2/2
COMM6670018 SEM and SEO Management** 4
COMM6671018 Global Branding Strategy* 4
COMM6672018 Digital Platform Strategies & Analytics** 4
COMM6673018 Event Management* 2/2
Minor Program 20
Free Electives 20
Multidisciplinary Stream 20
6 Streaming: Corporate Communication 20
Enrichment Program I 20
Streaming: Brand Communication
Enrichment Program I 20
Minor Program/Free Electives/Multidisciplinary Stream/Mobility
Enrichment Program I 20
7 Stream: Corporate Communication 20
Enrichment Program II 20
Stream: Brand Communication
Enrichment Program II 20
Minor Program/Free Electives/Multidisciplinary Stream/Mobility
Enrichment Program II 20
8 COMM6546019 Pre-Thesis 2 6
COMM6547019 Thesis 4
COMM6597019 Thesis 6
Total Credits 146 SCU

  *) This course is delivered in English

**) Global Learning System Course

****) Conducted for student mobility program in Binus @Malang

Multidisciplinary Stream/Minor/Free Electives:

-) For 5th Semester: Students are required to choose Cross Streaming or Minor Program or Free Electives. For Free Electives, students are required to choose from the list of Free Electives in Appendix.

Foreign Language Courses:

Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the details. Students must pass with a minimum Grade of C.

Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Program

Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):
-) Student will take one of enrichment program tracks (off campus).

Enrichment Track Scheme

Track Semester 6 Semester 7
IN RS EN CD SA IS etc IN RS EN CD SA FS IS etc
1 v v
2 v v
3 v v
4 v v
5 v v
6 v v
7 v v
8 v v
9 v v
10 v v
11 v v
12 v v
13 v v
14 v v
15 v v
16 v v
17 v v
18 v v
19 v v
20 v v

Note:
IN            : Certified Internship
RS           : Certified Research
EN          : Certified Entrepreneurship
CD          : Certified Community Development
SA           : Certified Study Abroad
IS            : Certified Specific Independent Study
FS           : Further Study
etc           : Study Program Special Purposes

Description:
Student will take one of enrichment program tracks


Published at : Updated

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