BINUS BUSINESS SCHOOL

History and Development

BINUS Business School (BBS) offers higher education programs in business, entrepreneurship, and management at the Undergraduate, Master’s, and doctoral levels. The undergraduate programs offered by BBS are:

1. The Bachelor of Economics in Managementdegree program consists of international programs, offered at the Joseph Wibowo Center or (JWC) campus, and regular programs offered at the Kemanggisan, Alam Sutera, and Bekasi campuses).
2. The Bachelor of Business in Entrepreneurship degree program comprises the Creativepreneurship Program at the Bandung campus and the Entrepreneurship & Business Creation program at the Malang campus.
3. The Bachelor of Business in Digital Business degree program is offered at the Semarang and Medan campuses.
4. The Bachelor of Business in International Trade degree program is offered at the Medan campus.

The Master’s Program is known as the Magister of Management (MM) degree program (located in JWC, Alam Sutera, and Bekasi campuses), while the Doctoral Program is a Doctor of Research in Management (DRM) degree program (located at Kemanggisan & JWC campuses).

BINUS Business School has been nationally recognized as a study program with sustainability, innovation, and technology- driven, global business and entrepreneurial focus. Each program’s curricula are continuously updated and benchmarked to local and international industries, as well as many reputable national and international universities. The Undergraduate, Master, & Doctoral degrees in Management programs at BINUS Business School have been awarded the highest rank or Superior (Unggul in the Indonesian language) from the National Accreditation Agency for Higher Education (BAN-PT) of the Republic of Indonesia.

BINUS Business School has also been officially accredited by The Association to Advance Collegiate Schools of Business (AACSB), the most reputable international accreditation for business schools, since 2019. AACSB is a global non-profit institution that focuses on assessing the education quality of universities worldwide. AACSB has a mission to improve the quality of education, especially in business and accounting. Established in 1916, AACSB now has more than 1,850 business education institutions from around the world as its members. There are more than 950 business schools in more than 100 countries and territories, including 19 business schools in Southeast Asia, that have earned AACSB Accreditations. BINUS Business School is the first business school from a private university in Indonesia to get an AACSB accreditation. In 2020, the BBS Bachelor of Business in Entrepreneurship degree program (on the Malang and Bandung campuses) was included in the BBS-AACSB accreditation.

BINUS Business School emphasizes its curriculum in business decision-making, professionalism, entrepreneurial skills, and ethics, which are applied within small to large businesses at the local and international levels. The philosophy of education at BINUS Business School is to nurture business management knowledge and impact on society, industry, and the nation. The regular undergraduate program is carried out face-to-face for four semesters, followed by a free choice of minor programs, free choice courses, or attending lectures between study programs or universities in collaboration with BINUS University. BINUS Business School-Undergraduate Program (BBS-UP) provides a selection of minor programs and free elective programs that can expand the scope and variation of knowledge, thus giving each student unique value. It means combining integrity with a creative and results-oriented spirit. In the following 2 semesters, students can choose an off-campus enrichment program comprising of 6 activities: 1. Internship, 2. Study abroad, 3. Community development, 4. Research, 5. Entrepreneurship, and 6. Special Independent Study

BBS Undergraduate Program in Management Study Program offers 7 programs: 1. Management program forms leaders with knowledge in the field of Human Capital, Strategic Planning, Managerial Operation, and Business Development. 2. The Business Management program focuses on Retail Business and Service Management, covering Retail Strategy and Entrepreneurship, Supply Chain Management, and Logistics. 3. International Business Management program offers knowledge in the fields of management in Global and Multinational Companies, including export and import management. 4. Global Business Marketing teaches global business management from the main perspective of marketing. 5. Business Creation program guides students to build their business from the start so they can generate income, 6. The Digital Business program will guide the student to initiate Creative Digital Business strengthened by Digital Technology & Software Applications, and 7. International Trade, which prepares students with competencies in global commerce, international marketing, trade regulations, global supply chain management, and digital trade to excel in cross-border business environments. Meanwhile, the BBS Undergraduate Program in Entrepreneurship Study Program offers two programs: Creativepreneurship Program focuses on Creative E-Commerce and Business Creation that is strengthened by Marketing analytics and development. The Entrepreneurship & Business Creation program focuses on developing Business Initiatives and Innovations that explore and exploit resources with the support of technology. BBS Undergraduate Program in Digital Business Study Program offers Creative Digital Business entrepreneurship strengthened by Digital Technology & Information Systems for Business.

BINUS Business School – International Undergraduate Program (BBS-IUP) currently has concentrations in International Business (IB) and Business Management and Marketing (BMM). BBS IUP is a complete English program using both national and international curricula. Students can get double degrees by studying the last 1 or 2 years of their program with university partners in the UK, Germany, China, Korea, or other countries. Furthermore, BBS IUP joins forces with the University of Newcastle in Australia (a top 200 world university ranking) to launch undergraduate double degree programs. This cooperation provides an effective way for students to get a bachelor’s degree concentrated in IB or BMM from BINUS University and a bachelor’s degree in innovation and entrepreneurship from the University of Newcastle within 4 years in Jakarta.

BINUS Business School Master of Management Program (BBS-MP) provides diverse and relevant programs that cater to specific needs, such as career advancements, changes in career direction, personal development, or research opportunities. BBS-MP currently manages the following programs: MM International with sub-programs on MM Executive – Strategic Management & MM Professional – Single/Double Degree; MM Regular with sub-programs on Creative Marketing, Digital Business, People and Leadership, Innovation and Entrepreneurship, Supply Chain Management; MM Blended Learning with sub-programs on Business Management & Business Strategy and Execution.

BINUS Business School Doctorate Program is a doctorate program in management which emphasizes the development of knowledge in management by combining the elements of science, best practices, and use of ICT. It offers concentrations in Marketing Science & Analytics, Innovation & Entrepreneurship, Financial Management & Technology, Digital Business, People & Leadership, and Corporate Strategy & Agility.

Vision and Mission BINUS BUSINESS SCHOOL

Vision

A world-class business school, fostering and empowering the society in serving and building the nation.

Mission

Providing world class business education to build the nation and to contribute to community development by means of:

1. Educating BINUSIANs to develop exemplary characters through holistic approach.

Educating BINUSIANs to be ethical & innovative graduates with multiple skills to deal with business challenges using holistic approach.

2. Resolving business and entrepreneurship issues with meaningful and relevant research.

Encouraging BINUSIAN to advance knowledge and practices with high quality research for resolving business and entrepreneurship issues.

3. Fostering BINUSIANs through self-enrichment.

Nourishing BINUSIANs’ SPIRIT for improving personal and professional capabilities.

4. Empowering BINUSIANs to continuously improve business community.

Invigorating BINUSIANs to solve the business community challenges through academic and community service activities

Academic Title

Students have the right to carry the academic title from BINUS Business School if he/she has fulfilled the requirements to attend graduation. The title given is adapted to the rule of the government.

Table of Academic Title BINUS Business School