BINUS BUSINESS SCHOOL

BINUS Business School Undergraduate Program @Malang

Introduction

At Malang Campus, BINUS Business School Undergraduate Program offers an Entrepreneurship Business Creation Study Program. The Program received AACSB international accreditation in 2020. Aligned with this international accreditation, the Program’s curriculum is designed to provide a high-quality teaching and learning experience in supporting the students to become creative and innovative entrepreneurs by developing a structured blueprint for turning ideas into viable ventures or initiatives. The education style also aims to shape the characteristics and the mindset of the student as the future entrepreneur.  They have high motivation, dare to try and be innovative in starting a new business in various fields, industries, or markets.

The curriculum is designed based on the Entrepreneurial Process, which consists of Idea Generation & Opportunity Discovery; Designing Business Models & Business Plans; New Business Creation and Business Development. By using action-based experience and project-based learning, students will learn how to identify and evaluate potential business opportunities, analyze competition and business risk, and finally start a new business. Students will understand how to design business models & write business plans that generate substantial revenue streams, protect intellectual property, make the best potential investment offer, and think and act entrepreneurially.

The students have the opportunity to take the student mobility program to the Jakarta campus so that they can choose the Digital Technopreneur minor program and the Business Innovation streaming program. The curriculum is designed in such a way as to equip students to be ready to face industrial revolution 4.0. In semesters 6-7, students will be encouraged to build their startup business through the Enrichment Program to gain hands-on experience and a comprehensive overview of how to manage business processes from upstream to downstream. Students will get access to business mentors (entrepreneurs), venture capitals, industrial visits, exhibitions, knowledge sharing, and a network of relevant parties to help students make dreams come true. At the end of the study period, students are required to prepare a thesis on their business performance analysis and design relevant business development strategies.

Competency Goals

By the completion of our program

1. Business Concept

Each student should be able to apply business concept.

2. Entrepreneurial Acumen

Each student should be able to demonstrate entrepreneurial acumen by applying creative, innovative, analytical thinking as well as applying communication skills, and ICT skills.

3. Ethics

Each student should be able to apply ethical and professional values.

4. Sustainable Business Perspective

Each student should be able to articulate sustainable business perspective in exercising business concept.