BINUS BUSINESS SCHOOL

BINUS Business School Undergraduate Program @Bandung

Introduction

The Creativepreneurship Program is a study program under BINUS Business School Undergraduate Program that addresses creativity needs and entrepreneurship.  Align with International accreditation achievement through AACSB since 2020. The program prioritizes the quality of the teaching and learning process aligned with Student Outcomes needed by Stakeholders.

The graduates will earn a Bachelor of Business that focuses on building businesses in creative industries and developing a company based on creativity. This Program will explore the Creativepreneurship as leadership in creativepreneur that explores ICT commercialization with a practical, creative entrepreneurial knowledge, skills, and attitude required to develop new business ideas in the emerging technological innovation domain. The outcomes of the creativepreneur project are intended for the continuous pursuit of successful business growth to capture value for the firm sustainably and ethically, moreover, actively contribute to the prosperity of the society at large.

Experiential Learning Techniques and Innovation Practices, i.e., Entrepreneurship Living Laboratory, Practical Market Testing and Commercializing, Investor Pitch, Mentoring, Coaching, Counseling, Facilitating Program, are used to gain practical knowledge, skills, and attitudes in technology innovation development, commercialization, and innovative venture creation. By the end of the study program, the student will have the potential to achieve success in establishing creative careers as an individual who starts a new creative business enterprise, entrepreneur, eBusiness Startup, Business Innovator, Business Developer, Business Planner, Business Consultant, Business Leader, Business Facilitator, Cyber/Digital Entrepreneur, Business Analyst, e-Commerce Specialist, Intrapreneur, Sociopreneur, or Technopreneur.

Vision and Mission BINUS Business School Undergraduate Program @Bandung

Vision

To be an internationally recognized business school in the continuous pursuit of innovation in education.

 Mission

The missions of Creativepreneurship are committed to implement innovative mindset in business education and research to develop professionals who can meet the challenges of industries and society.

Professionals: Preparing graduates to be able to master particular knowledge and skills necessary to perform the role of their professions with ethical and moral obligations.

Competency Goals

By the completion of our program

1. Business Concept
   Each student should be able to comprehend business concept.

2. Entrepreneurial Acumen
   Each student should be able to demonstrate entrepreneurial acumen by applying creative, innovative, analytical thinking as well as applying communication skills, and ICT skills.

3. Ethics
   Each student should be able to apply ethical and professional values.

4. Sustainable Business Perspective
   Each student should be able to articulate sustainable business perspective in exercising business concept.