BINUS BUSINESS SCHOOL

BINUS Business School Undergraduate Program @Semarang

Introduction

The Digital Business Program from Binus Business School Undergraduate Program (BBSUP) is dedicated to providing students with the highest standard of digital business education with a focus on utilization of technology to develop business solutions. The program is designed to prepare the students to be ready to become capable practitioners working for local and multinational corporations or to become creative and innovative entrepreneurs.

Align with International accreditation achievement through AACSB since 2024. The program prioritizes the quality of the teaching and learning process aligned with Student Outcomes needed by Stakeholders.To support this objective, the digital business program provides the students with various corporate-world-related activities, aiming to enhance their abilities and jump-start the students’ industrial networks. The activities include internship programs in national and multinational corporations, guest lecture sessions from various industry practitioners and professionals, and applied-research theses where students are required to provide professional consulting services for real companies with real business management and marketing-related problems. The program emphasizes the understanding and mastery of a combination of technology, business and finance key concepts, tools, and technology required by future professionals and entrepreneurs. The content of the program is designed to equip students with basic scientific business paradigms, updated theoretical frameworks, applied skills, and familiarity with contemporary technology and finance to support their ventures as future leaders in business. The Digital Business program maintains continuous and fruitful cooperation with many first-class companies in Indonesia to build a strongly linked network. The aim is to provide wide opportunities for graduate students after they graduate to have an opportunity to work in one of the most reputable companies in Indonesia. The curriculum in the BBSUP has been benchmarked to renowned universities around the world. This curriculum is then combined with the Indonesian National Curriculum and several core values developed by BINUS.

Competency Goals

By the completion of our program

1. Digital Business Concept

Each student should be able to apply digital business concepts.

2. Entrepreneurial Acumen and Problem-solving

Each student should be able to demonstrate the use of ICT and data analytics to generate new digital business opportunities and build innovative digital businesses.

3. Sustainability Mindsets in Digital Business

Each student should be able to articulate internal development strategies for business sustainability.

4. Professionalism and Ethical Competence

Each student should be able to apply ethical and professional values.