BINUS BUSINESS SCHOOL

BINUS Business School Undergraduate Program @Greater Jakarta

Introduction

The School was established in 1996 and was firstly named as the School of Business Management. Since then, The School continues to grow, placing a remarkable milestone and great journey in supporting the industry’s needs and addressing national education challenges. In 2017, BINUS UNIVERSITY initiated a consolidation of all Business Schools levels into a single comprehensive BINUS Business School that offers three higher education levels in business and management studies, from undergraduate, master, and doctorate. The School changed its name to BINUS Business School Undergraduate Program.

The School, BINUS Business School Undergraduate Program, currently provides four degrees:

1. The Bachelor of Economics in Management degree program consists of international programs, offered at the Joseph Wibowo Center or (JWC) campus, and regular programs offered at the Kemanggisan, Alam Sutera, and Bekasi campuses).
2. The Bachelor of Business in Entrepreneurship degree program comprises the Creativepreneurship Program at the Bandung campus and the Entrepreneurship & Business Creation program at the Malang campus.
3. The Bachelor of Business in Digital Business degree program is offered at the Semarang and Medan campuses.
4. The Bachelor of Business in International Trade degree program is offered at the Medan campus.

In 2019 BINUS Business School was officially accredited by the Association to Advance Collegiate Schools of Business (AACSB), the most reputable international accreditation for business schools. In the same year, BINUS Business School Undergraduate Program in Management has been awarded an A grade for its third reaccreditation award since 2009 from the national accreditation agency for higher education (BAN-PT) of the Republic of Indonesia. In 2020, BINUS Business School Undergraduate Management Program was awarded the highest grade or Superior (Unggul in the Indonesian language) from the national accreditation agency for higher education (BAN-PT) of the Republic of Indonesia. In 2020, BBS-AACSB accreditation was also included the BINUS Business School Undergraduate Program in Entrepreneurship.

In 2020, Binus University received permission from the Ministry of Education to hold multi-campus educational activities. With this educational concept, Binus Business School Undergraduate Programs students can choose minor programs or free elective programs at 7 other Binus campuses, including Bandung, Malang, Semarang and Medan Campuses. Students can also choose to follow the Merdeka Campus Curriculum at several Binus partner universities.

The Bachelor of Economics in Management offers five majors: Management, Global Marketing Management, International Business Management, Business Creation, and Business Management. All the programs provide a high-quality standard of education programs for undergraduate students. The curriculum of Management degree programs is continuously updated and benchmarked to local and international industry and many reputable international universities, especially in anticipating and exploiting the potential of the Industrial Revolution 4.0. Recognizing the business changes since 2020, BBS UP in Management has developed a curriculum in the area of digital transformation and sustainability management, which has become the center of industrial and economic today.

Major in Management emphasizes applied business decision-making within small to large businesses. The curriculum’s content portrays the current business background for helping students who plan to develop their entrepreneurial skills or enter into professional fields in business and organizations, new business development, or e-business. In-depth case discussion, collaboration with industry players and experts have become the major activities to achieve a high-quality education management program.

Major in Global Business Marketing prepares students to succeed in fast-paced marketing environments. Students learn about the latest and emerging trends in marketing practice and shape their soft skills to face the global competition. This program has three values to be conveyed to students, i.e; dynamic (how to quick-response to the dynamic market trends), creative (how to design and execute innovative marketing strategy and programs), and digital mindset (how to apply the digital concept in marketing activities in this technology era).

Major in International Business Management is designed to enable students to cope with the dynamic international business environment. The students will be equipped with the knowledge and skills of business in an international atmosphere, process, and cases that may be faced in the business environment. Students’ knowledge and skills will equip them to enter and develop careers in international business, including but not restricted to trade, export and import, e-commerce, international new business development, entrepreneurship, and sustainability.

Major in Business Creation Program is the Entrepreneurship stream in the Management program. This program is specifically designed to produce graduates who begin to start and run a new business (business startup). Students will learn about the knowledge, skills, and attitude (entrepreneurial competencies) to find and initiate business opportunities. It follows by generating innovative business ideas and designing a business model. Writing a business plan that generates sustainable revenue streams and sustainable business is also essential before running the business. Furthermore, all students are required to run a business in the sixth and seventh semesters accompanied by a business mentor and business advisor.

Major in Business Management emphasizes developing service business. Service business is increasingly important and strategic, especially with the rapid development of technology and the increasingly globalized market and consumers. The uniqueness of this program is strengthening the students with “creative skills in developing digital services and exploiting digital supply chain management.” Business Management Program also prepared graduates to identify the services and supply chain designs required by the industry, initiate, run them efficiently, and connect them to various companies and industries strategically and sustainably.

Competency Goals

By the completion of our program

1. Management and Business Concepts

Each student should be able to comprehend management and business concepts.

2. Problem Solving and Entrepreneurial Skills

Each student should be able to systematically and innovatively solve problems and overcome challenges in businesses.

3. Global and Sustainability Mindsets

Each student should be able to perform global and sustainability mindsets in applying business concepts.

4. Professionalism and Ethical Competence

Each student should be able to apply ethical and professional values.