People Innovation Excellence

Courses

MEDIA PLANNING AND RELATIONS (2 SCU)

Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Explain basic concept of media relation; Explain elements of media planning; Demonstrate good commun...

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MEDIA PROMOTION & MARKETING (2 Credits)

Learning Outcomes: On successful completion of this course, student will be able to: LO1 - Identify Identify the trend of marketing and promotion in the conventional and digital media; LO2 - explain ...

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MEDIA RELATIONS STRATEGY (4 Credits)

Learning Outcomes: On successful completion of this course, students will be able to: Examining the role and practice of media relations and messaging in corporate, non-profit, and government organi...

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