BINUS BUSINESS SCHOOL

BINUS Business School Master Program

Introduction

The BINUS BUSINESS SCHOOL (BBS) Master Program opened its doors in 1993; and since then it has undergone several transformations. When the school started, the driving factor was to build a bridge for the university’s alumni who had strong technical expertise in computing but lacked managerial and other business function skills. However, the outbreak of corona virous pandemic has created immediate and exceptional challenges in the field of education. The new idea of the university requires rethinking in such logical and focused ways to bring prospected students to believe in the importance of university education as a liberating and empowering experience. Therefore, BINUS Business School Master Program redesigns its curriculum with a forward looking knowledge and skills to fit with a new business ecosystem.

The current curriculum design has been developed in such a way that students of the BINUS BUSINESS SCHOOL Master Program will receive cutting-edge management knowledge and competencies to improve and enhance the value of a corporation. The programs offered by the BINUS BUSINESS SCHOOL Master Program lead to Magister Manajemen (MM) degrees, and they have received an international highly reputable AACSB (Association to Advance Collegiate Schools of Business) Accreditation and an “Unggul” accreditation from the national accreditation body (BAN-PT).

Moreover, this current condition has created uncertain situations that have changed our way of life including the way the program is conducted. To answer these challenges, BINUS Business School Master Program offers a “Multi Chanel, Multi Program, Multi Campus” approach that benefits our students.

• Multi-Campus
  We have multiple campuses across Jakarta, South Tangerang, and Bekasi with specific streaming expertise (MM Regular), where students are welcome to choose any streaming based on their interests in any campus wherever their home base is.

• Multi-Program
  Our programs are tailor-made to meet the business world’s needs as our students’ passion. MM Regular and MM Blended Learning offer streaming based on deeper knowledge and focused skills that can be acquired in the second semester.

• Multi-Channel
  Learning experiences should be boundless and liberating, therefore we provide students with the power to choose. Students are not bound to the classroom, they can join the class virtually; at other times, they are able to physically attend classes in the campus of their choosing.

Currently, there are several programs offered within this business school, which can be categorized into three groups based on the students’ working experience and preference of the teaching-learning process in the program. The programs offered are as follows:

• MM International

o      MM Executive – Strategic Management

o      MM Professional – Single/Double Degree

• MM Regular

o      Streaming in Creative Marketing

o      Streaming in Digital Business

o      Streaming in People and Leadership

o      Streaming in Innovation and Entrepreneurship

o      Streaming in Supply Chain Management

• MM Blended Learning

o      Streaming in Business Management

o      Streaming in Strategy and Execution

In In BBS MP, learning is facilitated through collaborative-experience and problem-based learning approach that combine the traditional interactive lecturing method with case studies, team learning, CEO/CMO/CFO Speaks, guest lectures, role plays, project consulting, and simulations. In order to help students relate their studies to the real industrial context, the program has developed and written case studies using local Indonesian companies as the subjects, and used the case studies as teaching and learning materials. The case studies describe business dilemmas in Indonesian contexts and have been proven to be a useful learning tool in class.

In BBS MP, learning is facilitated through collaborative-experience and problem-based learning approach that combine the traditional interactive lecturing method with case studies, team learning, CEO/CMO/CFO Speaks, guest lectures, role plays, project consulting, and simulations. In order to help students relate their studies to the real industrial context, the program has developed and written case studies using local Indonesian companies as the subjects, and used the case studies as teaching and learning materials. The case studies describe business dilemmas in Indonesian contexts and have been proven to be a useful learning tool in class.

Vision and Mission BINUS Business School Master Program

Vision: To be an internationally recognized business school in the continuous pursuit of innovation in education

Mission: We are committed to implement innovative mindset in business education and research to develop professionals who can meet the challenges of industries and society.

Professionals: We prepare our graduates to be able to master particular knowledge and skills necessary to perform the role of their professions with ethical and moral obligations.

Competency Goals

By the completion of our program:

1. Critical Thinking
   Each student should be able to critically identify problems/issues in management, create innovative solutions, and develop recommendations and implementation plans.

2. Leadership Skills
   Each student should be able to develop the required understandings and prioritize suitable leadership concepts.

3. Communications
   Each student should be able to build effective communication skills using appropriate ICT tools.

4. Ethics
   Each student should be able to propose responsible decision with enhanced sensitivity to various stakeholders which are affected by management decision.