Public Relations

Course Structure for Binusian 2027

Sem	Code	Course Name	SCU	Total
1	CHAR6030018	Character Building: Pancasila	2	20
	COMM6649018	Introduction to Public Relations	2
	COMM6317018	Communication Theories in Public Relations Context	4
	COMM6650018	Image and Reputation Management	4
	COMM6474018	Corporate Relationship Management**	2
	COMM6651018	Professional Communication in Business Setting*	4
	LANG6117018	Indonesian	2
	Foreign Language Courses
2	CHAR6031018	Character Building: Kewarganegaraan	2	20
	ENTR6519002	Entrepreneurship: Ideation	2
	COMM6679018	Public Speaking and Negotiation*	4
	COMM6680018	Writing for Public Relations	2/2
	COMM6480018	Consumer and Audience Analytics**	4
	COMM6481018	Strategic Planning in Public Relations	4
	Foreign Language Courses
3	CHAR6032004	Character Building: Agama	2	18
	ENTR6520002	Entrepreneurship: Prototyping	2
	COMM6590018	Crisis Management**	2/2
	COMM6482018	Corporate Social Responsibility&*	4
	COMM6681018	Research Methods for Communication	4
	COMM6566018	Integrated Marketing Communication*	2
	Foreign Language Courses
4	ENTR6521002	Entrepreneurship: Market Validation	2	22
	Streaming: Digital Public Relations
	COMM6669018	Creative Advertising	2/2
	COMM6670018	SEM and SEO Management**	4
	COMM6671018	Global Branding Strategy*	4
	COMM6672018	Digital Platform Strategies & Analytics**	4
	COMM6673018	Event Management*	2/2
	Stream: Marketing Communication***
	COMM6626019	Business Research and Trend Forecasting	2
	COMM6627019	Business Ethics & Sustainability	2/2
	COMM6628019	Communication Audit	2
	COMM6606019	Multimedia Storytelling	4
	COMM6425019	Event Management	2
	COMM6629019	Understanding Intergenerational Communication	2
	COMM6424019	Media Campaign and Monitoring	2/2
5	Stream: Corporate Communication***			20
	COMM6611019	Society and Digital Culture^&*	2
	COMM6631019	Public Affair^*	2
	COMM6632019	Writing for Corporate Communication^&*	2/2
	COMM6541019	Digital Corporate Communication	2/2
	COMM6633019	Corporate Sustainability^*	4
	COMM6607019	Strategic Corporate Communication^&*	4
	Stream: Brand Communication***
	COMM6634019	Environmental Issues and Brand Activism	4
	COMM6611019	Society and Digital Culture	2
	COMM6636019	Media Planning and Buying	2
	COMM6608019	Brand Sustainability Strategy	4
	COMM6637019	Brand Activation	2/2
	COMM6638019	Social Media Planning & Engagement	2/2
	Multidisciplinary Stream		20
	Minor Program		20
	Free Electives***		20
6	Enrichment Program I		20	20
7	Enrichment Program II		20	20
8	COMM6563018	Pre-Thesis	2	6
	COMM6564018	Thesis	4
	COMM6600018	Thesis	6
Total Credits 146 SCU

*This course is delivered in English

**Global Learning System course

***Conducted for student mobility program in Jakarta

Students are required to choose one of the available stream or multidisciplinary stream or minor or free electives in home or host campus.

Students can choose to take Minor Program in Malang/Jakarta/Bandung/Semarang.

The list of available multidisciplinary stream, minor, and free electives to choose are outlined in the Appendix.

Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail

Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6^thand/or 7^th semester by the students who meet the requirements from the Study Program/Program

Public Relations

Course Structure for Binusian 2027

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